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Hyatt Egypt breaks the record for the "Tallest Packaged Products Tower in the World" by Familia Products


Guinness World Records recorded the tallest packaged product tower in the world with a height of 5.28 meters and consisting of 27 layers of Familia toilet pressurized containers that are manufactured by Hyatt Egypt for Hygienic Products. The marketing team of Hyatt Egypt, in cooperation with Ebdaa Marketing Services, implemented and managed the building, which 15 people participated in, and the company will donate all tissues and products used in the implementation to the Orman Association and 57357 Hospital.


Hyatt Egypt, a subsidiary of Hyatt Kimya Group, was established in 2012 to become one of the largest companies in the FMCG sector. Hyatt Egypt established the production line of sanitary goods and paper napkins. Hyatt Egypt is present in 13 countries, including Egypt, where it has been present for 9 years.


Hyatt Egypt chose to construct the tower, similar to the famous Cairo Tower, one of the most important architectural forms in Egypt. This challenge came as part of the company's celebration of the company's achievement of its "Familia" product, the leadership in the category of toilet tissues in the Egyptian market at the end of 2020, and Familia's continuing to break records not only in market but also in marketing activities.


The construction of the tallest tower of coated products in the world from Familia succeeded, thanks to the quality of the Familia toilet paper, which contains a large number of layers of perfectly pressed paper, which makes it strong for building a tower. Thanks to this quality and the right price, Familia products occupy the leadership in the Egyptian market, It is admired by more than 60 countries around the world, and it is produced from 6 factories in 5 countries around the world.


Familia offers a wide range of products at affordable prices, and these products include toilet paper, kitchen towels, face and pocket tissues, to become the smart choice for the family, especially as they are made of 100% natural cellulose and contain a germ-killing ingredient of 99.9%, so they are healthy and safe products, no It causes allergies and satisfies all consumer requirements in terms of quality and reasonable prices.

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